THE PROJECT
PERIOD. is an organization working to end period poverty, eliminate taboo surrounding periods, and end the tax on menstrual products. Their goal is to provide safe and sanitary products for all people who menstruate, especially those who cannot afford them, and they do so through their chapters in communities and schools.
POSITIONING STATEMENT
The campaign will convince college students that supporting or joining PERIOD. is the best way to change the taboo surrounding menstruation, while helping those in need.
PRINT ADS
The print ads above will hang in the halls and elevators around campus. The provide students with different facts and information about the pink tax and issues faced by people who menstruate.
GUERILLA MARKETING
I created a mock installation for bathrooms on campus. From floor decals to stall messaging, as a student enters the bathroom they will be provided with graphics and information to encourage them to become involved in the school's PERIOD. chapter.
SOCIAL MEDIA GIFS
I also created graphics for students and other supporters of the PERIOD. movement to post and share on social media. A person could share the image posts or add the gif stickers to their Instagram story.
